The Importance of New Product Development in Product Innovation
Updated: May 20
By Kate Putnam, May 17, 2021, Jaeger USA
New product development is one of the most important components of the product to market process. Jaeger USA’s ability to stay competitive in today's Home Resale Market starts with our Development Team. Research, development, and execution are the key components of our nearly hundred-year history. At Jaeger USA our core company policies include the words innovative and ready for change. Our Brand decisions are taken very seriously. The team at Jaeger USA is not afraid of challenges and works with our partners to turn ideas into products.
As the private label partner, we look beyond our existing products and are always looking for the next. In a niche industry, being a leader includes utilizing new product development as a cardinal element of a part of our global outlook.
Innovation is the essence of all growth. This is especially true while developing a marketing strategy. In an age of technological advancements, change is a natural outcome -- change in food habits, change in expectations and requirements. This is why the development phase is crucial to our business. Jaeger USA’s cross-functional team is vigilant to these changes taking place in the water sealing system and Construction Industry as a whole.
Product concepts are envisioned by keeping an eye on our target market and applying them to the design process. We know that people always seek better products, greater convenience, newer fashion, and higher quality for money.